Just when we thought that our beloved Italian plumber Mario is a sure win, the most recognizable video game character of all time happens to be his yellow pellet-loving counterpart.

Pac-Man bags the honor of being the face of the video gaming industry, according to the 2010 Guinness World Records Gamer’s Edition. The trivia was based on a survey where Pac-Man was recognized by 94 percent of American consumers, notching just a hairline lead over Mario’s 93 percent.

Other facts from the book include the best selling video game of all time (Wii Sports, 46 million copies sold), the number one video game series (Halo) and the most popular puzzle game of the century (our very own Bejeweled).