ABS-CBN Multimedia Inc. is the principal online game service provider of ABS-CBN Interactive., a subsidiary of ABS-CBN Broadcasting Corporation, the largest integrated Media and Entertainment Company in the Philippines.
Incorporated in 2004, ABS-CBN Multimedia is a majority owned subsidiary of ABS-CBN Interactive. For Game Server Hosting and Infrastructure, ABSMM has establishing a partnership with Bayantel, the Philippines’ third largest communications company.
ABS-CBN Multimedia, as a game publisher, envisions their direction to lean towards games with competitive play.
For their first game, they partnered with Handbit Soft, one of the biggest on-line game developers in Korea. Tantra’s main feature includes, Kruma, a whole map wherein players of different God Clans do nothing but battle it out. Tantra was launched commercially on April 1, 2005.
Amped is the heart and soul of the online game publishing company. It is the main medium that Amped uses to communicate with its valued customers.
The Amped website is not just an ordinary gaming portal where information on the latest announcements and events are posted. It also features stories about the hottest trends in cyberspace, ranging from the latest video games and gadgets to the oddest lifestyle stories and celebrity buzz. Everyday, around 500,000 unique users visit the site accumulating to its 20 million page views. Amped is included in the list of the top 50 Philippine websites as ranked by Web Information Company Alexa.
The registered users of Amped primarily consist of males age 29 and below. The company is currently working on expanding its gaming community by capturing the interest of other potential clients such as the young female professionals, working mothers, housewives and more male gamers through easy to play casual games from PopCap Games, Frosmo, Wild Tangent and an online version of Who Wants To Be A Millionaire. Amped envisions itself as a total gaming website complete with online and mobile phone games.